George School, located in Newtown, Pennsylvania, is a boarding school rooted in the Quaker tradition. As their primary international marketing tool, the school’s website needed…
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Client Projects
Lark Street Identity
The culture of a place is, in essence, its brand. Neighborhoods within cities seek to communicate what makes them unique; it’s what the residents, business owners, and visitors feel…
John Jay Impact
An annual report is powerful communication when it illuminates the impact of an organization, and John Jay College’s research magazine Impact is a good example. Once a traditional publication full of headshots, lists, and accolades, the college decided to…
Rensselaer Capital Campaign
Launching a capital campaign is an important undertaking for an institution, and it is imperative that the campaign communications be strategic and impactful. During our intake meeting, we discovered that the advancement team relied heavily on one-sheet communications delivered to prospective donors in a folder. We moved this important content to…
St. Mark’s Admission Campaign
What do a 14-year-old and 40-year-old have in common? Not much. Then why are enrollment communications created to speak to both segments simultaneously? Rethinking this traditional approach was the foundation for the…