The Issue is a publication to inform, inspire, and celebrate the work being created at and for member publications. In this digital publication the 2communiqué team collaborates with our content creation partners to develop articles, illustrations, photography, animation, and video to push the boundaries of what a publication can be and to take advantage of the digital medium. Each article is art directed to accurately merge the written and visual communication and to also develop a unique interactive experience.
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Client Projects
George School website
George School, located in Newtown, Pennsylvania, is a boarding school rooted in the Quaker tradition. As their primary international marketing tool, the school’s website needed…
Lark Street Identity
The culture of a place is, in essence, its brand. Neighborhoods within cities seek to communicate what makes them unique; it’s what the residents, business owners, and visitors feel…
John Jay Impact
An annual report is powerful communication when it illuminates the impact of an organization, and John Jay College’s research magazine Impact is a good example. Once a traditional publication full of headshots, lists, and accolades, the college decided to…
Rensselaer Capital Campaign
Launching a capital campaign is an important undertaking for an institution, and it is imperative that the campaign communications be strategic and impactful. During our intake meeting, we discovered that the advancement team relied heavily on printed one-sheet communications delivered to prospective donors. We moved this important content to the website to allow advancement officers to pivot seamlessly during a meeting and share targeted information in an interactive digital environment.
St. Mark’s Admission Campaign
What do a 14-year-old and 40-year-old have in common? Not much. Then why are enrollment communications created to speak to both segments simultaneously? Rethinking this traditional approach was the foundation for the microsite that we developed for St. Mark’s School. Our research showed that teenagers are drawn to visual sites with minimal copy and that they are primarily visiting these sites on their phones. So we designed a mobile version of the website to look and feel like a social media app and let the desktop version take advantage of the larger viewport with negative space, large images, and impactful typography.





