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Rensselaer Capital Campaign
Project type: Client
Launching a capital campaign is an important undertaking for an institution, and it is imperative that the campaign communications be strategic and impactful. During our intake meeting, we discovered that the advancement team relied heavily on one-sheet communications delivered to prospective donors in a folder. We moved this important content to the website to allow advancement officers to pivot seamlessly during a meeting and share targeted information in an interactive digital environment.