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John Jay Impact
Project type: Client
An annual report is powerful communication when it illuminates the impact of an organization, and John Jay College’s research magazine Impact is a good example. Once a traditional publication full of headshots, lists, and accolades, the college decided to re-envision this central piece. Taking a narrative approach for the print publication, a microsite was developed to share the statistics and financials. The digital version translates this robustness through multiple features and shorter articles.