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Competitor Analysis Projects

Responsive website experience combining content strategy, visual design, and interactive features to communicate institutional identity and support audience engagement across devices. Immersive digital timeline presenting institutional history through archival materials and storytelling.

George School website

George School, located in Newtown, Pennsylvania, is a boarding school rooted in the Quaker tradition. As their primary international marketing tool, the school’s website needed…

Laptop displaying an IMPACT magazine feature article titled “Undoing the Ties That Bind Us” on the John Jay College research publication website.

John Jay Impact

An annual report is powerful communication when it illuminates the impact of an organization, and John Jay College’s research magazine Impact is a good example. Once a traditional publication full of headshots, lists, and accolades, the college decided to…

Three mobile screens from a St. Mark’s School student journey experience, showing interactive content including a student portrait, an illustrated globe, and a student testimonial with navigation controls and social media icons.

St. Mark’s Admission Campaign

What do a 14-year-old and 40-year-old have in common? Not much. Then why are enrollment communications created to speak to both segments simultaneously? Rethinking this traditional approach was the foundation for the microsite that we developed for St. Mark’s School. Our research showed that teenagers are drawn to visual sites with minimal copy and that they are primarily visiting these sites on their phones. So we designed a mobile version of the website to look and feel like a social media app and let the desktop version take advantage of the larger viewport with negative space, large images, and impactful typography.

Mobile application splash screen for Mammoth Steakhouse featuring a bold black-and-turquoise logo with mountain imagery and an “Order Now” button centered on a white background.

Tablet Restaurant Menu

You’re hungry. Pull out your mobile device and order something. Translate the print version of your restaurant menu into a digital menu. Then prototype the experience of ordering yummy food and drink.

Black-and-white magazine cover and spread featuring tattooed figures, with detailed geometric and floral tattoo designs highlighted against dark backgrounds.

Subculture Zine

There are so many fascinating people in the world. Research a sub-culture that you want to know more about, make a presentation, and…

Concert poster for “Fanciful Metal” featuring a tattooed white horse with a unicorn horn breathing fire against a textured metal background, with orange typography listing the date, venue, and band names.

Motion Music Poster

If it’s too loud, you’re too old. That statement has no relevance in this project. Design an environmental motion poster without sound that communicates a genre of music while delivering information about a music event. 🤘

The currency employs symbolic imagery associated with secret societies and religious iconography to establish a conceptual theme. Limited color palettes, large typographic elements, and geometric overlays create a clean and restrained aesthetic. The consistent placement of imagery and denomination information helps maintain cohesion across the entire series.

Bogus Banknotes

Admit it. You want to be Eric Masters, Willem Dafoe’s character from the movie To Live and Die in L.A., who’s an artist by day and a counterfeiter by night. Design a cohesive series of banknotes, both front and back, for a fictional entity. Research a topic, develop a visual language, and design. Let’s print.

Mobile app dashboard displayed on a smartphone screen showing volunteer or service-hour progress with bar charts, line graphs, completed hours, and progress tracking information.

Mobile App

Fake it until you make it or prototype it until you develop it. Create a seamless user experience exemplified through a user flow in an interactive prototype for a digital product. Make it magical.

The project satirizes processed food culture through elegant typography and premium food packaging conventions. The restrained palette, symmetrical compositions, and refined labeling system create a luxury aesthetic that directly conflicts with the subject matter. This contrast strengthens the conceptual premise while demonstrating careful attention to hierarchy, proportion, and visual consistency.

Culture Jammed Packaging

Select a product that you love to hate and culture jam it. Design a label system that creates engagement with an audience about a social concern relative to consumerism. Apply the labels to an appropriate three-dimensional form to enhance the message. Let’s jam.

Minimal title graphic displaying the word “Curio” in turquoise script centered on a light woodgrain background.

Mobile App Trailer

Can an audience fall in love with a digital product? Make an engaging promotional trailer that explains the core function of the app. Base the trailer on previously conducted audience research.