/ / R3 _ Sult$

Appropriation Projects

A professional headshot partially obscured by a multicolored spinning pinwheel loading icon positioned over the center of the face.

Resist Pai

Resisting Pai is easy when the chairman of the FCC wants to destroy an open internet in favor of corporations. This project is a direct response to chairman Pai’s repeal of the Net Neutrality rules put in place in 2015. Each image is a visualization of what can happen when corporations control the speed of the data that travels along the information superhighway.

The project satirizes processed food culture through elegant typography and premium food packaging conventions. The restrained palette, symmetrical compositions, and refined labeling system create a luxury aesthetic that directly conflicts with the subject matter. This contrast strengthens the conceptual premise while demonstrating careful attention to hierarchy, proportion, and visual consistency.

Culture Jammed Packaging

Select a product that you love to hate and culture jam it. Design a label system that creates engagement with an audience about a social concern relative to consumerism. Apply the labels to an appropriate three-dimensional form to enhance the message. Let’s jam.